6 ways to BOOST REVENUES for your Aquatic Facility

BOOST REVENUES

for your Aquatic Facility

By: Philip N. Schilffarth, AIA

1. CONSTANTLY EVOLVE

  • Don’t be afraid of change!

  • Spend the winter months developing and implementing plans to be the absolute best at what you do!

  • Remember that Evolving your Aquatic Facility doesn’t just involve features. Think small first. Many small milestones can equate to a huge accomplishment!

2. CREATE YOUR IDENTITY

  • Branding is a great way to create interest and attract more people to your Aquatic Facility.

  • Be creative and BOLD.

  • Don’t be afraid to HAVE FUN!

3. EVERYONE IS SPECIAL, FOR A PRICE

  • Craft a VIP experience! Guests will pay more for special treatment.

  • VIP items could include discounted concessions, preferred seating or even a “skip to the front of the line” pass.

4. CREATE SOCIAL MEDIA OPPORTUNITIES

  • Do you have a favorite attraction at your Aquatic Facility? MAKE IT KNOWN! Let your patrons advertise for you with “Photo Spots”.

5. FOOD

  • We all know that water is life but we need food too! Offer quality food choices at your Aquatic Facility to retain guests.

  • Create partnerships with local food vendors on a rotating basis to keep things fresh!

  • Make deals with food vendors so you get a portion of their profits.

  • Offer unique food selections to make your Aquatic Facility a destination for more than one reason!

6. PHASE IN NEW ATTRACTIONS

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  • Plan your facility for future improvements that can be easily implemented during the off season.

  • Poll users on what they would like to see.

  • Visit other facilities to see what works.

Incorporating these six elements into your aquatic facility will not only boost revenue, but aid in the FUN your patrons have at your pool!